Project Fox

Volkswagen invited FriendsWithYou to take part in Project Fox, developed to promote the launch of VW’s Fox car and the Fox Hotel in Copenhagen, Denmark. As project contributors, we were commissioned to design four rooms for the Fox Hotel, each of which is a custom art piece that tells a special story about the different realms of existence. We gave a soul to the VW Fox car, transforming it into a magical character known as the “Albino Fox”.